Relational. Proactive. Driven.

As President at Sovran, Inc., Traci Leffner is committed to delivering the best IT experience possible. She is intrigued by all the goodness technology provides and wants every customer to understand what can be achieved with appropriate support. She and her team are on a mission to minimize the fears and frustrations that often accompany IT-related questions and changes. They develop trust and long-lasting partnerships that are solid enough to carry them safely through any challenges that might arise.

​Many business owners cringe at the level of technology needed to succeed in today’s fast-paced, online community. At Sovran, the customer experience is the foundation of success. Traci models successful relationship and technology management by explaining what is needed and why, in relatable terms. Customers appreciate knowing that they can speak with Traci, or any Sovran technician, and their system’s history will be clearly understood. As Traci states, “It must always be a win/win situation.”

As an entrepreneur who started and grew her own family business and now an intrapreneur at Sovran, Traci uses her operational and continuous improvement skills to strategically grow their business as an IT solution provider, problem solver, and empathetic partner. She has reduced daily calls to Sovran’s help desk by 89% (from 90 to 10 per day), and to date, they maintain a 99% customer retention rate. Under her leadership, they’ve grown their nonprofit market from nonexistent to 40% of their current business.
 
Traci attributes their success to strong technical expertise, hard work, integrity, and exceptional communication. Having grown up with southern values in Texas, Traci radiates a positive, giving perspective on life and work. Sovran, a values-based company, shows respect and appreciation for customers and employees. And as a team, they give back to the community and the nonprofits they serve.
 
Married to her high school sweetheart, Traci lives in Cottage Grove with her husband, their pit bull, Coco, and two new kittens. She especially loves the small-town feel with all the metro opportunities close by. They enjoy movies, dinners with their adult daughters, and worldwide travel. Of all her travels, Traci especially relishes reminiscing about her family trip to Africa.