Background

Traci Leffner grew up in Chicago, and earned a bachelor’s degree in business management. Her 23 years of experience before Sovran included operations and business management for companies operating in Illinois, Wisconsin and Minnesota. For a number of years, she was also an entrepreneur, partnering with her husband, managing the operations from startup through building a large sales team, creating marketing strategies and developing relationships with suppliers, clients and overseeing project and production.

Traci is extremely focused on customer satisfaction, going to great lengths to build positive, mutually beneficial relationships.​

Time At Sovran

In her time at Sovran, Traci has learned how vital relationships are in an IT environment. Under her tenure, Sovran has become consistently and exponentially more responsive and proactive toward client needs, creating partnerships rather than being the “on-call” IT department.

By having hard conversations with clients and managing expectations throughout the course of the relationship, she’s reduced calls to Sovran’s help desk from 90/day to 10/day, an 88.9% decrease!

Traci has focused on building Sovran's relationships with nonprofits, growing the number of nonprofits they work with to be more than 45% of Sovran's total client base.

Since July 2021, Traci has been appointed to the Board of Directors of the BBB of Minnesota and North Dakota.

Sovran 2027

In the next decade, Traci sees Sovran continue to grow but at a very deliberate, controlled pace. She wants to ensure all clients are onboarded properly, with relationship building being paramount.

Traci plans to work toward maintaining the current client base while selectively choosing new clients in order to be able to give excellent customer service to all clients.
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