How 3 Microsoft Partners Are Adapting Their Service Models for the Cloud

Sovran is featured as one of three partners providing service models for the Cloud in a “Redmond Channel Partner” article published February 2012:

As SMBs adopt cloud solutions, how can partners continue to provide value-added services to those organizations? Innovative partners are finding ways to “package” services to accompany cloud-based changes in both technology and buyer attitudes.

Across the channel, partners are evaluating options to adapt their service models to take advantage of new opportunities in the cloud. While some of the emerging service models are subtle — new packaging for traditional services — some are profound and will have lasting effects on the way partners serve their clients.

We talked to three very different partners who are taking bold steps to add service models that will help them stay relevant in the future. The themes that emerged from those conversations include:

  • As partners evaluate cloud opportunities, they have to take a longer-term view of revenue/cost models than with traditional services.
  • The transition to a recurring revenue model is a process, not an event.
  • Companies with recurring revenue enjoy higher valuation that can be leveraged to fuel growth.
  • Cloud opportunities are just emerging, so companies have to be flexible and pay close attention to customer feedback.

The common thread through all conversations is that these partners are trying to get in front of the cloud opportunity, sometimes through trial and error. They’re willing to take risks to build for the future.

Defining Services Clients Want
Serving the Minneapolis-St. Paul region, Sovran Inc. is an IT services, managed services provider (MSP) and training partner with two gold and three silver competencies. Patrick Gibson, vice president of Sales and Marketing, describes Sovran MSP services as a “boutique” offering with the full range of IT management services tailored to fit individual business needs.

Sovran was an early adopter of the Office 365 opportunity, working closely with Microsoft to build an effective market approach. As a Cloud Champion, Sovran has added clients and steadily made headway into the cloud. (read article here)