Companies implement Customer Relationship Management (CRM) solutions to improve employee-to-employee communications about customer activities. CRM solutions also ensure company business objectives have focus, and the real opportunities and issues of your customers are being addressed.

Because CRM solutions automatically log, capture and report on the activities employees have with your customers, CRM is a centralized repository of customer data. CRM solutions can help you track new opportunities, schedule and monitor service developments, and provide reporting that helps you understand what activities are generating results.

Sovran supports Microsoft’s CRM integrated with Microsoft Exchange, SQL, and Cisco IP Telephony. CRM provides a tool to help all of your employees, based on job responsibilities, to better communicate and deliver value to your customers.

The user interface to CRM is the telephone and Microsoft Outlook. There is virtually no learning or adoption curve, as CRM naturally fits with the tools you are already using. Incoming and outgoing phone calls automatically create customer activity records based on the call dialed or caller ID information. Email to and from your company is automatically logged by customer. No longer will you have to search through emails, file cabinets and/or sticky notes to get the status of an account.

Sovran’s CRM solutions provide:

• Integration with Cisco IPT Solutions for contact activity automation
  
• Improved communications between employees about customer opportunities and activities
• Quick and easy access to your data through context-sensitive searches
• Powerful reporting and analysis tools that make it easy to identify opportunities and problems at a glance
• Service calendar automation that allows scheduling activities by resource, time or service
• Customized workspaces that allow users to create, save and reuse favorite views of customer data
• Great mobile support with integration with laptops, mobile phones and Pocket PCs

» Return to IT Infrastructure Solutions